№ 01 · Humor
Humor & Entertainment
$0.18
/ CPF
n = 112
YoY −18%
Telegram ad market overview: median CPF (cost per follower) by verticals, formats, and countries. Compiled from public sources — public ad-network rates, industry reports from analytics services, and industry-media publications. A regular Affmid publication.
Median CPF · Inhouse
Median CPF · Native
Median CPF · Premium
CPF YoY · all verticals
Sources: public rates from Telegram ad networks, open reports from industry analytics services, industry-media publications. Observation window — last 6 months. Data are median market estimates, not individual cases.
Use filters to view data for your vertical, format, and country. Median is the middle of the market based on collected data. Typical range shows what is usually paid per subscriber — most channels fall within it.
| Vertical | Format | Country | CPF, median | Typical range | n | YoY |
|---|
Median estimates from aggregated 6-month market data. The more mass-market a vertical's audience and the higher its baseline engagement — the lower the typical cost per subscriber. Sharp YoY price changes usually relate to news cycles in the vertical (elections, IPOs, industry events).
Affmid compiles an industry summary from public sources — editorial analytics of the Telegram ad market, not reports on specific campaigns. Figures in the table are median market estimates for a typical campaign in the specified vertical, format, and country.
Public rates from Telegram ad networks, open rates on partner platforms, industry reports from analytics services TGStat and Telemetr, and industry-media publications from the last 6 months.
Data is normalized to a single currency (USD) using the period's average rate. One-off promotional rates and atypical placements are excluded from the sample. Only placements with a completed cycle and confirmed effectiveness via public metrics are included.
A single very expensive or very cheap placement can skew the average. The median takes the «middle» of the market — it's harder to throw off with rare cases. The typical range shows prices that are usually paid for advertising: the cheapest and most expensive cases are excluded. If there is little data for a vertical or country, the figure is marked as «low sample» — treat it as a reference, not a precise number.
Industry medians are a market reference. The actual price for your channel depends on vertical, content quality, posting frequency, and placement format. Request a free audit — our manager will forecast the CPF for your goal.
Review data is collected from public sources and is informational. Actual performance of a specific ad campaign depends on many factors: vertical, geo, format, content and creative quality, seasonality, and current rates from ad networks. Benchmarks are not a guarantee of results and are not a public offer from Affmid to place at the listed rates.